That's why the Non-GMO Project has developed a new Non-GMO Communications Toolkit. This soon-to-be downloadable PDF describes how to communicate the non-GMO message effectively in order to maximize awareness and understanding, and push the non-GMO movement forward as a result. The Toolkit will be available online this month, and also comes with supplemental webinars, the first of which is available now. The Project writes:
Consumer concern about GMOs is increasing rapidly in the United States and Canada. As awareness grows, it’s essential for leaders of the Non-GMO movement to communicate effectively. Research shows that for the Non-GMO message to be successful, simplicity and consistency in communications are essential.Every great movement in history has required a clear, concise, and compelling message in order to succeed. Use this tool to help inform yourself and those around you as a means to making more informed food choices. After all, knowledge is power, but only if it can be understood.
Have an informed weekend,