Friday, June 1, 2012

Managing the Non-GMO Message

If you are reading this there is a pretty good chance that you already know what a GMO is and it is likely that you also know the disastrous potential genetically engineered foods have for our food system, our economy, the environment, and our health.  You might have also found that it's relatively easy to talk about GMOs with other people who know about them, but it is much harder to discuss the issue with people who don't.  Educational groups like CT NOFA are always trying to avoid preaching to the choir, but with so much information to disseminate, trying to be concise when introducing the GMO issue to people who haven't been involved before can be overwhelming.

That's why the Non-GMO Project has developed a new Non-GMO Communications Toolkit.  This soon-to-be downloadable PDF describes how to communicate the non-GMO message effectively in order to maximize awareness and understanding, and push the non-GMO movement forward as a result.  The Toolkit will be available online this month, and also comes with supplemental webinars, the first of which is available now.  The Project writes:
Consumer concern about GMOs is increasing rapidly in the United States and Canada. As awareness grows, it’s essential for leaders of the Non-GMO movement to communicate effectively. Research shows that for the Non-GMO message to be successful, simplicity and consistency in communications are essential.
Every great movement in history has required a clear, concise, and compelling message in order to succeed.  Use this tool to help inform yourself and those around you as a means to making more informed food choices. After all, knowledge is power, but only if it can be understood.

Have an informed weekend,

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