Friday, November 2, 2012

Do or Die in California: OCA's Final Plea

A message from the Organic Consumers Association:

The final Pepperdine pre-election poll on the November 6 Proposition 37 California ballot initiative to label genetically engineered foods came out October 30. After enjoying a 26-point lead for the past six months, our side is now supposedly 10 points behind in the polls. The online poll, which in theory has a margin of error of 3-5%, was conducted before our Yes on Prop 37 TV ads finally began running last weekend. But the results are nonetheless alarming.

We still enjoy a lead among those who don't watch TV, but the opposition's ads have turned huge numbers of California TV-watchers against us.

For a full month Monsanto and their allies have pounded the California airwaves with nearly $50 million in TV and radio ads, spewing lies about how mandatory labeling for genetically engineered food will mean higher costs for consumers, lawsuits clogging the courts, "confusing" labels and poor farmers and grocers facing "nightmares of paperwork." Surveys have shown that once undecided or even opposed voters see our Yes on Prop 37 ads they change their minds, and come back over to our side. But we're running out of time - and money - to reach those voters. Meanwhile, money continues to pour into the opposition's campaign. Monsanto just upped its contribution this week from $7.1 million to more than $8 million.

We can still win on Nov. 6, by exposing millions of confused or undecided California voters to our TV ads. But we need to raise money, and we need to raise it today. Please click here to make a donation today.

In addition to running more ads, we need to step up our ground strategy in these last few days. Our 10,000+ volunteers for Yes on 37 are fighting back on the ground by talking to voters in front of supermarkets, sharing information with their friends by email and on Facebook, and by talking to prospective voters on the phone. These grassroots efforts will culminate in a major Get-Out-the-Vote campaign on November 6.

If you live in California, we desperately need you to hand out leaflets at grocery stores between now and Nov.6. If you can spare a few hours, please sign up here for instructions on where to get leaflets and where we need help.

If you live outside California, please volunteer for our national phone bank to help us call millions of California voters. It's easy. You can get quick, easy online training and sign up for one or more shifts here - and it won't cost you a dime in phone charges.

The "Do or Die" moment of truth has arrived in this David versus Goliath battle. The whole world is watching. We desperately need your emergency last-minute donations and your volunteer energy. Please support us in these last five days of this historic campaign!

Have a great weekend!

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